Tonic Arts delivers a diverse, multi-arts programme of events, exhibitions, commissioned artworks, artist residencies and art collection curation that improves patient experience and the hospital environment.

The brief: to create an accessible arts brand which enhanced people’s experience of being in hospital. ~Showcasing the high quality artistic commissions whilst remaining free of the elitism or humourlessness which can be prevalent in the contemporary art world. The aim was to break through the solemnity that surrounds the presentation of fine art, instead making it feel widely accessible.

A ‘droplet’ symbol was developed which formed the central component of the visual identity. This was teamed with the use of bright colour and bold, accessible type. From this starting point the identity can flex to suit the variation in tone needed across different healthcare environments, from therapeutic colour blends to energetic type treatment and staccato animation styles.